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eCommerce Email Marketing Customer Lifecycle
Era of Relevance
We are living in the ‘Era of Relevance’ (2:22)
The downside of email irrelevance (1:32)
Customer life cycle (3:36)
Your customers feel valued and You feel in control (1:32)
Better numbers, more revenue (0:47)
Benchmark (0:35)
Overview
Andriy Boychuk (1:39)
Course in 5 modules (1:23)
How to take this course (1:07)
Video length up to 15 minutes (0:43)
Technology is overrated (1:26)
Questions and Feedback (1:28)
MODULE 1: Strategy
Strategy overview (1:43)
Optin methods (8:59)
Pre purchase aka welcome flow (15:54)
Exit intent flow (5:02)
Abandonment cart flow (6:33)
Post purchase flow (9:44)
Bounce Back (3:07)
2x buyers flow (4:26)
Browser abandonment flow (3:15)
Win back flow (3:38)
Sunset flow (4:10)
MODULE 2: Copy
Module breakdown (1:20)
Email guidelines explanation (10:28)
Footer message (3:44)
Opt in forms (3:24)
Surveys (1:52)
Share it with copywriter (1:25)
MODULE 3: Design
Module breakdown (1:02)
Template structure (9:58)
Hero images (2:22)
Let's Design/Build it (12:05)
Text based emails (2:08)
Form Design (1:29)
Form Builder (9:57)
MODULE 4: Implementation
Checklist (2:03)
Email templates (17:50)
Forms (8:42)
Pre purchase aka welcome flow (7:23)
Exit intent flow (1:42)
Abandonment cart flow (9:01)
Post purchase flow (1:57)
Bounce back flow (1:53)
2x buyers flow (1:21)
Browser abandonment flow (2:49)
Win back flow (2:02)
Sunset flow (7:18)
MODULE 5: Evaluate & Optimize
Split test structure (3:18)
Split test criteria (1:17)
Split test subject lines (4:23)
Split test offer % vs $ amount (1:51)
Split test time delays (2:58)
Conclusion
Take Action (0:59)
Partner Program (1:56)
Video length up to 15 minutes
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